Roberto Báez Muñoz
Cuernavaca, Mexico (remote, Mexico City or Querétaro)hello@bamu.rolinkedin.com/in/robertobmzbamu.ro
Profile
Product Designer with 3+ years designing digital products end to end, from procurement platforms to ERP and CMS. Combines business analysis, UX/UI design, design systems and QA to turn complex requirements into shipped products with measurable impact.
Experience
RYNDEM Studios, Cuernavaca, Mexico (CMMI Level 3 company)
Product Designer, RYNDEM Studios
Jan 2025 – present
- •Drove a B2B PunchOut platform end to end as lead analyst and product designer, connecting a distributor's catalog to its customers' procurement systems; designed and shipped in 1 month, it cut quote-to-order time by about 80% (ERP records)
- •Designed a credit-note module for Mexico's tax authority (SAT): a three-step wizard for twelve tax scenarios
- •Designed an email-to-task MVP in 2 weeks: 85 hi-fi screens with documented rules
- •Extended the ERP design system with component tokens and states as variants: 300+ instances updated without breaking
- •Defined traceable requirements and acceptance criteria with business and engineering stakeholders under CMMI Level 3
- •Integrated AI and MCP servers connected to Figma to prototype, document and audit, within cross-functional teams
UX/UI Designer, RYNDEM Studios
Apr 2023 – Dec 2024
- •Led UX/UI design of a CMS that lets international suppliers sync their catalog with the ERP in real time, removing days of delay caused by a nearly 12-hour time difference; in production with 3 suppliers
- •Built the CMS design system with Atomic Design: 117 components with 599 variants and 237 variables (104 primitives and 133 semantic tokens), versioned to scale to new suppliers
- •Designed improvements to an internal sales ERP's quoting module (payment-term changes, controlled-product splits and research items) that reduced off-system quotes by about 40% (team estimate)
- •Analyzed the full ERP and designed its adaptation for Peru: user experience, business rules and interface
- •Designed and ran QA test cases based on Nielsen's heuristics and acceptance criteria before every release
Tools: Figma, FigJam, Jira, Notion, Google Workspace, Claude, Claude Code, ChatGPT, Codex, Orca, Gemini, Stitch, NotebookLM
Freelance, Remote: Animation and illustration
2021 – 2023
EMECE, Remote
UX/UI Design Intern
2021
- •Designed interfaces and digital materials for several clients, including an armoring company
Tools: Photoshop, Illustrator
Skills
- Design and prototyping:
- Figma, FigJam, Adobe Creative Cloud, Sketch, HTML, CSS
- Methods:
- UX research, user flows, wireframes, hi-fi prototyping, responsive design, usability testing, data-informed design, Agile/Scrum
- AI:
- Claude, Claude Code, ChatGPT, Codex, Orca, Gemini, Stitch, NotebookLM, Figma AI, MCP integrations
- Project tools:
- Notion, Jira, Google Workspace, Trello, Asana
- Languages:
- Spanish (native), English (C1)
Education
Universidad Iberoamericana Puebla, Puebla, Mexico
May 2021
Bachelor's Degree in Interaction Design and Animation
Certifications: Prompt Engineering (Platzi, 2026); AI for Designers (Interaction Design Foundation, 2025); Microsoft UX Design Professional Certificate (Coursera, 2025); Design Tokens master class (Interaction Design Foundation, 2024)