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Portrait of Roberto Báez

Roberto Báez

Product Designer · Cuernavaca, Mexico

Open to new rolesRemote, Cuernavaca, Mexico City or Querétaro

A product designer with an animator's eye and an analyst's mind.

I trained in interaction design and animation. Today I take products from the first conversation to launch, with AI as part of my process.

Selected work

06
  1. 01

    New product · 2026

    B2B PunchOut platform

    A catalog connected to the customer's procurement system, so they build and send their own orders without waiting on the distributor.

    Outcome

    According to ERP records, time from quote to order dropped by about 80%; quotes and orders arrive instantly. The platform is in production.

    View case
  2. 02

    New product · 2024

    Supplier catalog CMS

    A portal where suppliers update their own catalog. What used to take days of emails across time zones now reaches the ERP instantly.

    Outcome

    Changes reach the ERP instantly. It launched with one supplier and is now used by three.

    View case
  3. 04

    Product improvement · 2024

    Quoting in a sales ERP

    Improvements to an internal sales ERP's quoting module so edge cases get handled inside the system instead of outside it.

    Outcome

    By the team's estimate, quotes handled outside the system dropped by about 40%.

    View case

Experience

  1. 2025 – present

    Product Designer

    RYNDEM StudiosCMMI Level 3

    Lead analyst and product designer: from requirements with the business to QA before release, within the processes of a CMMI Level 3 organization.

  2. 2023 – 2024

    UX/UI Designer

    RYNDEM Studios

    The supplier CMS and its design system, improvements to the ERP's quoting module, and QA test cases for every release.

  3. 2021 – 2023

    Animation and illustration

    Freelance

    Independent animation and illustration projects.

  4. 2021

    UX/UI Design Intern

    EMECE, remote

    Interfaces and digital materials for several clients.

  5. 2021

    Bachelor's Degree in Interaction Design and Animation

    Ibero Puebla

    Graduated.

View my resume

How I work

  1. 01

    Business first, screens second

    I gather requirements with stakeholders and users, and map business rules and flows before opening Figma.

  2. 02

    I design every state

    Loading, empty, error, expiring sessions, extreme data. Whatever isn't designed gets improvised in development.

  3. 03

    Systems, not one-off screens

    Shared tokens and components so design and engineering speak the same language.

  4. 04

    I close the loop with QA

    I write and run test cases against heuristics and acceptance criteria before release.

  5. 05

    AI where it speeds things up

    To prototype fast, document and validate with engineering. The design decisions stay mine.

About

I'm a product designer. I studied Interaction Design and Animation at Ibero Puebla and have been designing interfaces since 2021. I usually work end to end: requirements, UX, UI, design system and QA.

I like work where the complexity is real: commercial terms, huge catalogs, flows with many actors. My job is making sure none of it shows for the people using the product.

Tools

  • Figma
  • FigJam
  • Sketch
  • Photoshop
  • Illustrator
  • After Effects
  • HTML
  • CSS
  • Notion
  • Jira
  • Google Workspace
  • Claude
  • Claude Code
  • ChatGPT
  • Codex
  • Orca
  • Gemini
  • Stitch
  • NotebookLM

Languages

Native Spanish, C1 English

Certifications

  • Prompt Engineering

    Platzi, course, Oct 2026

    Verify
  • AI for Designers

    Interaction Design Foundation, course, Jul 2025

    Verify
  • Microsoft UX Design

    Coursera, 4-course professional certificate, Feb 2025

    Verify
  • Design Tokens: Powering Your Design System

    Interaction Design Foundation, master class, Jul 2024

    Verify

From university: an animated ident for Disney XD, infographics, and product concepts for watchOS, a pharmacy app and a smart thermos. See on Behance

Contact

Let's talk

I'm open to new product design roles. Email is the fastest way to reach me.

hello@bamu.ro