
Roberto Báez
Product Designer · Cuernavaca, Mexico
Open to new roles · Remote, Cuernavaca, Mexico City or Querétaro
A product designer with an animator's eye and an analyst's mind.
I trained in interaction design and animation. Today I take products from the first conversation to launch, with AI as part of my process.
Selected work
06Experience
2025 – present
Product Designer
RYNDEM StudiosCMMI Level 3
Lead analyst and product designer: from requirements with the business to QA before release, within the processes of a CMMI Level 3 organization.
2023 – 2024
UX/UI Designer
RYNDEM Studios
The supplier CMS and its design system, improvements to the ERP's quoting module, and QA test cases for every release.
2021 – 2023
Animation and illustration
Freelance
Independent animation and illustration projects.
2021
UX/UI Design Intern
EMECE, remote
Interfaces and digital materials for several clients.
2021
Bachelor's Degree in Interaction Design and Animation
Ibero Puebla
Graduated.
How I work
- 01
Business first, screens second
I gather requirements with stakeholders and users, and map business rules and flows before opening Figma.
- 02
I design every state
Loading, empty, error, expiring sessions, extreme data. Whatever isn't designed gets improvised in development.
- 03
Systems, not one-off screens
Shared tokens and components so design and engineering speak the same language.
- 04
I close the loop with QA
I write and run test cases against heuristics and acceptance criteria before release.
- 05
AI where it speeds things up
To prototype fast, document and validate with engineering. The design decisions stay mine.
About
I'm a product designer. I studied Interaction Design and Animation at Ibero Puebla and have been designing interfaces since 2021. I usually work end to end: requirements, UX, UI, design system and QA.
I like work where the complexity is real: commercial terms, huge catalogs, flows with many actors. My job is making sure none of it shows for the people using the product.
Tools
- Figma
- FigJam
- Sketch
- Photoshop
- Illustrator
- After Effects
- HTML
- CSS
- Notion
- Jira
- Google Workspace
- Claude
- Claude Code
- ChatGPT
- Codex
- Orca
- Gemini
- Stitch
- NotebookLM
Languages
Native Spanish, C1 English
Certifications
From university: an animated ident for Disney XD, infographics, and product concepts for watchOS, a pharmacy app and a smart thermos. See on Behance
Contact
Let's talk
I'm open to new product design roles. Email is the fastest way to reach me.